Boldface Group, a celebrity beauty licensing company, has appointed John LaBonty as President and Chief Executive Officer.

LaBonty joins with a wealth of experience including VP/General Manager of International for Smashbox Cosmetics, where he grew gross revenue by more than 400%.

LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands. He has led multiple sales, marketing and general management organizations with both companies.

Nicole Ostoya, Boldface’s current CEO, who will transition to Co-Founder and Chief Marketing Officer, commented:

“We could not be more thrilled…We are honored that Mr. LaBonty will be taking the helm and bringing the company vision to life. He brings excellent leadership, operational and financial expertise combined with significant international experience. A force to be reckoned with.”

Boldface ended its last quarter ended December 31, 2013 with gross revenues of $1.969 million, a 27% increase over the prior quarter, and LTM (Last Twelve Months) gross revenues of $8.433 million.